Participate in the development of digital media and in overall broadcast, print, and digital strategy development to determine optimal spending/media mix to attain company objectives; drive profitable sales growth, traffic, new customer acquisition and brand loyalty/favorable brand opinion. Manage the integration of new media channels to existing media mix to maximize productivity of the advertising spend and increase visibility to target customers. Has a thorough understanding of and actively participates in the media planning and buying process as it relates to strategic planning.
 
 
 
 
 
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